A Giver’s Heart
A few weeks ago, I was asked to write a character reference for a young man applying for a post-secondary scholarship. I was honoured.  I was delighted.  It was easy, and it was heart-warming.

Michael is a familiar face in our community, someone I’ve had the privilege of knowing for a few years. His hands-on involvement in countless volunteer projects made the task of writing that letter both joyful and rewarding.

Michael’s service didn’t begin with the goal of impressing future selection committees. He wasn’t tracking volunteer hours to strengthen a résumé. He simply showed up—time and time again—because he saw where he could make a difference.

The Ripple Effect of Giving
Michael’s dedication is not an isolated trait. Multiple generations of his family have modelled this throughout his life, living by example and instilling in him the value of helping others. This cycle of service often begins in homes where the spirit of giving isn’t taught through lectures, but through action.

A Giver’s Brain
Research highlights that altruistic individuals often display more gray matter volume in the temporoparietal junction (TPJ), a part of the brain responsible for processing empathy, social awareness, and the ability to understand others’ perspectives. This region, located at the intersection of the parietal and temporal lobes, plays a key role in distinguishing between self and others, which may enhance a person’s capacity for generosity and compassion. The study suggests that the more developed the TPJ, the more likely a person is to engage in prosocial behaviour, reinforcing the link between brain structure and altruism. (references:  https://exploringyourmind.com/altruism-gray-matter-and-the-brain/; https://www.cell.com/neuron/pdf/S0896-6273(12)00487-4.pdf)

In addition to biological differences, brain activity patterns during decision-making reflect an altruistic profile. When faced with choices of inaction or self-sacrifice in the service of others, individuals with heightened TPJ activity are more likely to consider the welfare of others.

However, while biology shapes the foundation, we must not underestimate environmental factors—such as family values, community involvement, and cultural influences—that also play a significant role in developing altruistic tendencies. Helping grannie and grandpa in their many service activities further strengthens the art and science of giving.  This combination of neural wiring and life experiences suggests that while some may have a natural predisposition toward kindness, acts of service can also be nurtured and encouraged through positive social environments.

The Power of Community Engagement
With January 28 marking National Global Community Engagement Day, it’s the perfect time to reflect on how small actions build stronger communities. Participating in local projects, offering a hand to neighbours, or simply attending community events fosters a sense of belonging. This collective effort doesn’t just benefit those on the receiving end. It enriches the lives of volunteers, creating bonds that strengthen the entire community fabric.

Simple Ways to Engage in Your Community:

• Join Local Initiatives: Look for community clean-up days, food drives, or charity fundraisers. Many organizations welcome volunteers for even a few hours.
• Mentor or Teach: Consider sharing your skills by mentoring youth or leading workshops. Whether it’s teaching financial literacy or guiding someone through a hobby, your knowledge can make a real impact.
• Support Local Businesses: Engage by supporting small businesses, attending local events, and spreading the word about community-led initiatives.
• Get Involved Virtually: If mobility is a concern, many charities have online programs where you can lend your time remotely.

Closing Thoughts
Reflecting on Michael’s contributions reminds me that acts of service, no matter how small, create lasting impressions. Each hour volunteered, every kind word spoken, and all moments of support extend far beyond what we can see.

As we celebrate National Global Community Engagement Day, let’s consider how we, too, can step into these roles—whether through organized efforts or simple everyday kindness. Our communities are a reflection of the collective care we offer.

Who knows.  It may even contribute toward the unintended benefits of better health, increased happiness, stronger brains and perhaps even a generous scholarship.

Rhonda Latreille, MBA, CPCA
Founder & CEO
Age-Friendly Business®

p.s.  Since 2003,  Age-Friendly Business® has trained thousands of professionals and businesses committed to learning how to elevate the quality of the client, customer, and community experience.  They are called Certified Professional Consultants on Aging (CPCAs) and Age-Friendly Businesses.  They have earned the right to ask for your business.